Cubify Paris and then the World! Tate Kids goes Cuboom
An isometric shoot ‘em up based on Cubism has exploded on Tate Kids games. The educational game, Cuboom, created by Brighton-based digital production company Kanoti, instructs the player on a mission to ‘cubify Paris and then the World!’
Aimed at a young audience of 12-14 year olds, the game was released alongside the Picasso and Modern Art Exhibition launch at the Tate Britain. The exhibition runs from 15th February – 15th July 2012 and was commissioned by Tate Kid’s editor Sharna Jackson.
After finding Picasso’s paintbrush, the player uses the artistic instrument to reign havoc on the establishment and challenge the status quo. The game aims to engage its audience with art history, and gain a level of understanding in the context in which art is inspired, created and developed.
The production company is widely acclaimed in its industry both in the UK and internationally, with current clients of Kanoti including the BBC, MTV, Disney, Nickelodeon, Barnardos, the Red Cross, Historic Royal Palaces, Global Fund, National Archives, Buongiorno and Fujitsu Siemens.
John Davison, Creative Director of Kanoti, outlines the approach: “Cuboom uses an immersive game mechanic to communicate a fairly sophisticated notion to a young audience who might otherwise have no appreciation of the context in which the art was made.
"We wanted to show how this art movement was revolutionary when it came into being. To this end, the game straddles beautifully designed game play and art history. A dramatic story of transformation leaves the player with a comprehension of the power of art to change the world. We hope to have brought to life a hint of Paris as it was one hundred years ago.”
Have a go at world-domination with Cuboom on the Tate Kids website: http://kids.tate.org.uk
